about Us

Brand story

"ZIYI" is a Taiwanese women's clothing design brand launched in the spring of 2024. It is designed for consumers who return their attention to their own feelings and basic needs. They can feel the beauty of natural fibers through the touch of the skin and regain connection with the body. link.

A 20-year-old woman is full of flowers and willows; a 30-year-old woman, after starting a family and starting a business, often chooses clothes with the same mood as choosing a shirt, as if she needs to prove something; a 40-year-old woman gradually moves towards her heart and no longer wants to be a moth. Put out the fire, give sincerely without any grievance; no longer blindly pursue the affirmation of authority, be gentle and stick to principles. I know how to get along with myself more and more, and how to get along with others and the world.

Zhenyi once referred to formal court clothes and was also the name for monks' clothes. Mature women should go to the inner court, and also go back to the original hometown of life, which is a place where human beings and all things share the same good, with sunshine, clean air and water, healthy soil, and a place full of vitality and hope.

We only use organic cotton without pesticide or herbicide contamination because we care about the health and future of people and the soil. After visiting domestic and foreign manufacturers, we selected a GOTS-certified organic cotton yarn, which was woven and dyed entirely in Taiwan using relatively high-cost environmentally friendly low-temperature dyeing techniques. Zhenyi controls the quality of clothing with almost strict standards. It carefully selects masters who have cooperated with Taiwanese designers for many years and shipped to Japan. They have excellent craftsmanship to produce the S/S 2024 series for Zhenyi.

The design and tailoring of simple lines, coupled with comfortable and fine textured fabrics, return to basic needs and are closer to the simple and comfortable self. May every woman be soft and resilient, exuding free beauty.

Brand vision

That beautiful future should have sunshine, clean water, healthy soil, children's laughter and hope.